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29
FindMyAdventure: Pioneering Adventure Tourism
in Pakistan
By: Ameer Hamza H1
FindMyAdventure, the brainchild of Muhammad Komail Abbas Naqvi and his
three friends, has been a trailblazer in transforming Pakistan's tourism since its
inception in 2016. Founded by LUMS alumni, the startup initially faced
challenges, with investors gradually backing out. Yet, Komail remained
undeterred, driven by a vision to showcase the untapped beauty of Pakistan's
northern regions.
The pivotal moment for FindMyAdventure arrived when a daring foreign
traveller defied stereotypes and ventured into Pakistan. Despite concerns
about safety and accommodations, she turned to FindMyAdventure and was
treated to an unforgettable experience in the breathtaking northern areas. Her
glowing review and vlog catapulted FindMyAdventure's reputation, fueling its
rapid growth.
Across the border in Bangladesh, GoZayaan has been making strides as the
largest online travel platform since its establishment in 2017. Recognizing
FindMyAdventure's pioneering efforts and market potential, GoZayaan seized
the opportunity to acquire the Pakistani startup. Komail, now leading the
Pakistani arm of GoZayaan, continues to champion the spirit of adventure and
exploration that defines FindMyAdventure
This strategic acquisition injects new momentum into FindMyAdventure, with
GoZayaan investing $3.5 million in the venture. As GoZayaan solidifies its
position in the market, it faces stiff competition from established players like
Bookme and Sastaticket. Nevertheless, the startup's commitment to
innovation and a customer-centric approach sets it apart.
This success story mirrors the remarkable growth of Pakistan's startup
ecosystem. In 2021, the country witnessed an unprecedented investment
surge, with startups raising over $350 million. Find MyAdventure (now Go
n our childhood, we all dreamt of exploring mystical places where no
one had ever set foot. This is the captivating story of an aspiring
adventurer determined to bring that dream to life.
I