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ABR 2025 26(Entrepreneurial)printed 30 · PDF 40
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There’s no “right time” anymore. If
someone has an idea, they just start.
Challenges They Still Face
While Gen Z is incredibly creative and
bold, they face challenges as well. A
common issue is a lack of experience,
especially
in
managing
finances,
handling legal matters, or dealing with
complex customer situations. Another
challenge is the pressure of comparison.
Seeing
other
young
entrepreneurs
succeed on social media can make
some feel like failures, even when
they’re doing fine. Mental health is also
a real concern. The hustle culture,
combined
with
social
media
perfectionism, can lead to burnout or
anxiety. Gen Z is aware of this and many
are openly discussing it. In fact, some of
the
most
successful
Gen
Z
entrepreneurs are those who talk about
their failures, rest periods, or therapy
journeys, inspiring others to prioritize
balance over burnout.
Pakistani Gen Z Entrepreneurs:
A
Rising
Force
Pakistan’s
young
population
is
one
of
its
greatest
strengths. With over 60% of the country
under 30, the entrepreneurial spirit is
alive
and
growing.
Teenagers
are
launching thrift stores on Instagram,
selling customized notebooks, tutoring
online, and even creating tech solutions
for local issues. Initiatives like the
National Incubation Center and Ignite
are
recognizing
this
potential
and
providing funding and mentorship to
younger applicants. Moreover, schools
like Aitchison College, LUMS, and NUST
are
increasingly
supporting
entrepreneurship through clubs,
competitions, and publications like the
Aitchison Business Review. Gen Z is no
longer waiting for someone to give
them a chance; they’re creating their
own.
Conclusion:
The Future is Now Gen Z is not just the
future; they are the present. Their
courage to act, understanding of digital
tools, and unique view of success are
already reshaping the global business
scene. They aren’t afraid to start small,
think big, and learn quickly. They may
lack years of experience, but they have
passion, curiosity, and the desire to do
things differently. In a world that’s
changing faster than ever, maybe it’s the
bold, risk-taking spirit of Gen Z that the
business
world
needs.
As
this
generation continues to grow, one thing
is clear: entrepreneurship will never look
the same again.
30
Enterprise Edition