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ABR 2025 26(Entrepreneurial)printed 51 · PDF 61
102 pagesrevision 50940
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2.
Supply
chains
–
They
require
ingredients,
packaging,
delivery
vehicles, etc. It all takes money and
requires coordination.
3. Customer service – If the customer is
not satisfied, they must have a means of
making it right quickly.
4. Expansion – If it succeeds in one city,
can they market it nationwide—or the
globe?
Let's use an example. Chipotle was
once a single restaurant in Colorado.
The owner wanted to demonstrate to
customers that fresh food could be
prepared quickly infront of them. That
concept took off. With investment,
effective branding, social media buzz,
and uncomplicated menus, Chipotle
grew to thousands of stores and
became one of the most liked food
chains in America. Others expand by
offering more than one item. Apple does
this to perfection. After you purchase an
iPhone, you will likely purchase AirPods,
a MacBook, or even iCloud storage. That
is what an ecosystem is, it keeps you
within the brand for years.
Conclusion: What Can We Learn from
Big Brands?
As students, we learn so much from
how these companies operate. You
don't have to be an adult to begin
thinking like an entrepreneur. Perhaps
you have an idea for a product, or
perhaps you've seen something that
people need but lack. Every major
brand today began as a small idea and a
whole lot of passion behind it. So the
next time you wear your favorite piece
of apparel or indulge in your favorite ice
cream at DSR, keep in mind: there's a
whole company behind that brand, and
possibly one day, your thought could be
51
Enterprise Edition
the next large thing.