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ABR 2025 26(Entrepreneurial)printed 53 · PDF 63
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You’ve
probably
bought
something
online, encountered multiple ads on
social media, or talked with a customer
service AI? So, you’ve already seen how
tech is transforming the business world.
In
today’s
fast-moving
world,
businesses
of
all
sizes
rely
on
technology to improve how they work,
how to be more efficient, and how to
keep Infront of their competition. From
marketing
to
product
delivery,
technology has become a dominant tool
which assists businesses in working
more effectively and touching more and
more people than ever before.
Improved
Communication,
Faster
Results
Communication is essential in any
enterprise. Due to applications such as
Instagram, X, and WhatsApp, business
corporations can communicate with
employees and customers at once,
whether they are in the same office or at
the other end of the globe. Businesses
use chatbots and AI’s to help customers
get answers right away. Instead of
waiting on hold for several minutes,
customers can write their questions into
the website chatbot and get help within
seconds. This saves time and satisfies
the customer.
Clever Marketing with Social media
Previously, businesses paid to have their
ads print in newspapers, on TV, or on
signs. Now, a majority of businesses
utilize online advertising, which includes
social media, websites, and targeted
emails. This enables them to reach more
people at minimal cost. Have you ever
searched for something on the internet
and then noticed heaps of
adverts for it later on Instagram or
Youtube? That's not a coincidence.
Companies use online information to
know
what
consumers
need
and
provide
tailor-made
adverts.
This
enables them to reach their intended
audience and achieve better outcomes
from their advertising.
Online Shopping Made Simple
One of the biggest ways technology has
impacted business is with e-commerce.
Sites such as Amazon, eBay, and Temu
enable individuals to purchase items
with the click of a button. Not only is this
convenient for the consumer, but it also
enables companies to sell their goods
24/7 without having to have a physical
store. Even student entrepreneurs and
small businesses launch online shops
through sites such as Shopify or TikTok
shop. This reduces startup fees and
opens
the
door
to
a
potential
international market.
Making Better Decisions with Data
Today's businesses use data to make
better decisions. By monitoring what
their customers purchase, what they
click, and how they interact with apps or
websites, companies find out what
people
want
and
enhance
their
products and services. An example, let's
say an apparel shop sees that more
customers are purchasing jackets in
October, they can stock up beforehand,
or if the review indicates that a product
is usually returned, they can repair the
product. Data aids firms in solving
problems efficiently and expeditiously.
Automation and Artificial Intelligence
53
Enterprise Edition