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ABR 2025 26(Entrepreneurial)printed 68 · PDF 82
102 pagesrevision 50940
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sample collection as well as drug. In
addition
to
home-based
solutions,
Chughtai Lab operates modern in-
center facilities offering CT scans, MRIs,
ultrasounds, and digital X-rays, while
telemedicine services further extend
access
to
urgent
care.
With
a
nationwide
network
of
over
400
collection centers and a 24/7 central
lab, Chughtai Lab positions itself as one
of
Pakistan’s
most
reliable
and
accessible healthcare providers.
USP
Chughtai Lab’s unique selling point is its
widespread accessibility through home
sampling
and
digital
reporting,
supported by a nationwide branch
network
and
international
accreditations. This makes it one of the
few labs in Pakistan that combines
convenience, reliability and scale which
ensures patients can access quality
testing without having to physically visit
a lab.
How Chughtai Lab Took Advantage of
Covid:
During the COVID crisis Chughtai Lab
used the crisis as an opportunity to take
a gambile in an attempt to try and
solidify its role in Pakistans healthcare
industry. It became the first private lab
in Punjab to introduce the concept of
PCR testing and quickly launched drive
through testing facilitieswhich were a
huge success as they were pivotal in
making it easier and safer for people to
get tested. The lab also partnered with
major airlines, offering rapid PCR testing
in over 30 cities to facilitate safe travel
and it also introduced antibody testing
with FDA-approved technology.
By
halving
test
prices
under
government
pressure,
it
made
diagnostics more affordable at a time of
urgent need. While other labs struggled
to keep up Chughtai Lab strengthened
its reach, affordability and trust turning a
national health emergency into a period
of growth and reputation building.
Setbacks:
Despite its growth not everything was
sunshine and rainbows,Chughtai Lab
has also faced setbacks that tested its
credibility and operations. At different
points the lab has come under criticism
for high testing costs especially during
the early months of the covid pandemic
when
affordability
was
a
major
concern.Forcing regulatory bodies to
intervene and protest for price cuts.
Questions have also been raised about
the accuracy of certain reports with
some cases of errors drawing public
and media scrutiny. In addition, the lab
faces intense competition from both
local
and
international
diagnostic
players, making it difficult to maintain
clear market dominance. Expanding too
quickly has also created challenges in
making sureservice quality across its
nationwide network is upto the high
standard set not only this consistency is
also much harder to guarantee at such a
scale.
These
issues
highlight
the
pressures that come with being one of
the
country’s
leading
healthcare
providers
Marketing Analysis:
Chughtai Lab’s marketing strategy relies
on trust and convenience as its main
selling points as convenience is also a
main aspect of its unique selling point.
68
Enterprise Edition