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Business Studies IGCSEPDF 101
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PDF 101
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Advantages
● Interviewer can clarify questions and probe deeper.
● Detailed responses and body language can be interpreted.
Disadvantages
● Risk of interviewer bias influencing responses.
● Expensive and time-intensive to conduct on a large scale.
Example:
A company launching a new laptop model interviews 20 university students to
understand their preferred features.
C. Focus Groups
A small, representative group from the target market that discusses a product or
concept.
Advantages
● Provides deep insights into customer opinions and feelings.
● Participants can test and react to new products.
Disadvantages
● Can be expensive and time-consuming.
● Participants’ opinions might be influenced by others.
Example:
A snack company tests new chip flavors with a group of teenagers before launch.
D. Observation