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Business Studies IGCSEPDF 146
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(d) Explain two diseconomies of scale which might affect PKN as it grows.
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NFC manufactures shoes using batch production. Quality assurance is used to maintain quality.
NFC uses market segmentation. The Marketing Director is reviewing NFC’s product range. He
knows there are both benefits and limitations to developing new products. He also knows the
promotion of products is important.
(a) Define ‘batch production’.