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Business Studies IGCSEPDF 109
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Disadvantages
Importance of Packaging
Importance of Brand Image
●
●
Brand
Loyalty:
Concept
Brand Image:
● Costly and time-consuming research process.
● High investment needed in R&D and marketing.
Description
Benefits of Strong Brand Image
● Products are easily recognized among competitors.
● Businesses can charge premium prices.
● Easier product launches — consumers trust the brand.
Protects the product from damage.
Informs customers (ingredients, price, expiry date, etc.).
When customers repeatedly purchase the same brand over
alternatives.
The overall perception or identity customers associate with a
product.
Example:
Apple’s brand image allows it to successfully launch new devices with high initial
demand.