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Business Studies IGCSEPDF 73
212 pagesrevision 46931
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Importance of Effective Communication
● Ensures correct instructions and decisions.
● Reduces mistakes and confusion.
● Encourages teamwork and morale.
● Builds better relationships with customers and suppliers.
● Saves time and resources.
Types of Communication
1.
Internal: between employees or departments.
2.
External: with suppliers, customers, investors.
Method
Examples
Methods
Advantages
Disadvantages
Verbal
(oral)
Written
Visual
Meetings, phone calls
Letters, memos, emails
Charts, diagrams
Quick, feedback
possible
Permanent record,
clear
Simplifies complex
info
Fast, global reach
No record,
misunderstandings
Time-consuming, may lack
feedback
Needs interpretation
IT-based
Video calls, emails,
social media
Requires technology and
skills
● Urgency of message.
Choosing a Method: