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Business Studies IGCSEPDF 188
212 pagesrevision 46931
PDF 188
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Encourages employee motivation
and retention.
Example: Patagonia promotes ethical sourcing and donates profits to
environmental causes — enhancing reputation and customer loyalty.
Summary Points
● Businesses must balance profitability with environmental and ethical
responsibility.
Some ethical decisions (like rejecting cheap
suppliers) reduce short-term profit.