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Business Studies IGCSEPDF 130
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MDZ manufactures a range of chocolate bars. It has 300 employees. MDZ purchases its ingredients
from suppliers in the local area. Acting in an ethical way with its stakeholder groups is important.
MDZ has products at different stages of the product life cycle. The business is also developing a
new product. The Marketing Director needs to make decisions about the packaging and the price
of the new product. She knows it is important for a business to use a suitable method of sales
promotion for a new product.
(a) Identify two roles of packaging.
(b) Identify two stages (other than development) of the product life cycle.
(c) Outline two factors MDZ's Marketing Director should consider when deciding the price of the
new product.