Document page
Business Studies IGCSEPDF 91
212 pagesrevision 46931
PDF 91
Page image rendered from the stored file at 110 dpi; it sharpens as you zoom. Outlines are placed from each region’s stored position on the page (612 × 792 pt).
readable
Source of this text: embedded text layer. The better of the embedded text and OCR is kept.
3.1 Marketing, competition and the
customer
1. What is a Market?
A market includes all the buyers and sellers involved in the exchange of a specific good
or service.
2. What is Marketing?
Definition:
Marketing is the management process responsible for identifying, anticipating, and
satisfying customer requirements in a profitable way.