Document page
Business Studies IGCSEPDF 126
212 pagesrevision 46931
PDF 126
Page image rendered from the stored file at 110 dpi; it sharpens as you zoom. Outlines are placed from each region’s stored position on the page (612 × 792 pt).
no text layerread by OCR (tesseract5-eng@250dpi)The text layer was unusable, so the page image was read by OCR. OCR text can contain misread characters.
Source of this text: read by OCR. The better of the embedded text and OCR is kept.
(b)
NFC manufactures shoes using batch production. Quality assurance is used to maintain quality.
NFC uses market segmentation. The Marketing Director is reviewing NFC’s product range. He
knows there are both benefits and limitations to developing new products. He also knows the
promotion of products is important.
Identify two aims of promotion.