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Business Studies IGCSEPDF 88
212 pagesrevision 46931
PDF 88
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3 Marketing
34 Marketing, competition and the customer
3.1.1 The role of marketing:
3.1.2 Market changes:
Identifying customer needs
Satisfying customer needs
Maintaining customer loyalty
Building customer relationships
Why customer‘consumer spending patterns
may change
The importance of changing customer needs
Why some markets have become more
competitive
How businesses can respond to changing
spending patterns and increased competition