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Business Studies IGCSEPDF 122
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Pricing
Regulations
Labelling and
Product
Information
Challenge
Require firms to provide
accurate information such as
ingredients, expiry dates, and
safety warnings.
Prevent firms from fixing prices
or exploiting consumers in
monopolistic markets.
Explanation
Builds transparency and
consumer trust.
As domestic markets mature or become saturated, businesses often aim to expand
internationally. This helps increase sales, revenue, and customer reach.
Benefits of Entering New Markets
● Access to a larger customer base.
● Economies of scale – spreading costs across more products.
● Diversification – reduced dependence on one market.
● Opportunity to build global brand recognition.
● Reduced impact of local economic downturns.
Violating these laws can result in heavy fines, lawsuits, or permanent damage to brand
reputation.
Ensures that consumers are not
overcharged due to lack of
competition.
Entering New (International) Markets
Challenges of Entering Foreign Markets