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Business Studies IGCSEPDF 131
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PDF 131
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(e) Explain two possible methods of sales promotion a business could use for a new product.
Which is likely to be the best method to use? Justify your answer.
1(b)
Identify two aims of promotion.
Award 1 mark for each aim (max 2).
Points might include:
* To raise awareness/inform/remind people about
products/services
* To persuade/attract (new) consumers / increase
sales/revenue
* To -create/maintain brand/company image/reputation
« Ensure/build customer loyalty/encourage repeat
purchases
¢ To introduce new products on to the market
« Tocompete with competitors’ products/differentiate from
competitors
Other appropriate responses should be credited.
Only award the first two responses given.