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Business Studies IGCSEPDF 135

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PDF 135

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0450/13 Cambridge IGCSE — Mark Scheme PUBLISHED May/June 2025 Question Answer Marks 1(a) Identify two roles of packaging. Award 1 mark per role (max 2). Points might include: ¢ Carry information about product / meet legal requirements Protect the product Promote brand image / name / (brand) reputation Help advertise / attract customers Add value Ease of transport Easy / convenient to open / use Ease of storage / display Suitable for product to fit in / contain the product Other appropriate responses should be credited. 2 Only award first two responses given. 1(b) Identify two stages (other than development) of the product life cycle. Award 1 mark per stage (max 2). Two from: Introduction Growth Maturity Decline Only award the first two responses given. Candidates must name and not simply describe the stage. 0450/13 Cambridge |GCSE — Mark Scheme May/June 2025 PUBLISHED Question Answer Marks Guidance 1(c) Outline two factors MDZ’s Marketing Director should consider when deciding the price of the new product. Award 1 mark for each relevant factor (max 2). Award 1 mark for each relevant reference to this business (max 2). Points might include: « Brand image [k] as wants to act in an ethical way [app] * Cost of production or examples i.e. cost of materials/labour [k] as have 30 employees [app] Competition / price of competitors’ products [k] for chocolate [app] Whether product is unique / availability of substitutes [k] Size of market / niche market / mass market / target market / who selling to / level of demand / price elasticity of demand [k] Business objective [k] Profit margin / added value [k] Quality [k] Government or legal controls / tax [k] Other appropriate responses should be credited. 4 To use words from the stem as application, the reference must be appropriate (i.e. make sense) in relation to the point being made. The following words are likely to be appropriate for this Ingredients or related words such as sugar, cocoa Ethical 300 employees Stakeholder groups Sales promotion Packaging (Suppliers from) local area Other appropriate examples can be credited.