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Business Studies IGCSEPDF 185
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4. Sustainable Development
Definition:
5. Environmental Pressures and Controls
(a) Pressure Groups
Pressure groups are organizations that try to influence business and government
decisions through campaigns, boycotts, and protests.
How they influence businesses:
Example: Apple and Samsung use recycled aluminum and energy-efficient
factories to reduce carbon footprints.
● Consumer boycotts: encouraging people not to buy harmful products.
● Media exposure: using news and social media to shame unethical firms.
● Lobbying: pushing governments to pass environmental regulations.
● Public protests or petitions to pressure companies.
Sustainable development means meeting current needs without compromising the
ability of future generations to meet their own needs.
It aims to achieve economic growth with minimal environmental harm.
Examples of sustainable business practices:
● Using renewable energy sources (solar, wind, hydro).
● Recycling waste and reusing materials to reduce landfill.
● Reducing resource consumption (energy-efficient machinery, smaller packaging).
● Developing eco-friendly products and production methods.
● Supporting environmental innovation (biodegradable plastics, electric vehicles).