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0450/13 Cambridge I|GCSE — Mark Scheme May/June 2025
PUBLISHED
Question Answer Marks Guidance
2(c) Outline two reasons (other than finance) why 4] To use words from the stem as application, the reference
Jonathon’s business is likely to remain small.
Award 1 mark for each relevant reason (max 2).
Award 1 mark for each relevant reference to this business
(max 2).
Points might include:
e¢ Owner's objectives / not want the responsibility for
managing a larger business / to keep control of the
business [k] as a sole trader [app]
e Low demand / (small) size of market [k] in the shop
[app]
e A few large businesses control the market / market
domination [k] for office equipment [app]
e Lacks knowledge / skills / experience (to expand) [k]
such as how to manage cash flow [app]
e Wants to maintain close relationship with its customers /
provide a personal service [k]
e To remain flexible / able to respond quickly to changes
in consumer tastes [k]
e — Type of industry / market / product / service [k]
Other appropriate responses should be credited.
must be appropriate (i.e. make sense) in relation to the point
being made.
The following words are likely to be appropriate for this
question:
e Sole trader
e Shop
* Office equipment or examples e.g. printers
e Cash flow is important
e Correct use of data from Table 2.1.
Other appropriate examples can be credited.