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Business Studies IGCSEPDF 96
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Product usage
Improved customer
loyalty
Opportunity for growth
Advantage
Cost-effective marketing
Higher sales and profits
Income (socio-economic
group)
Age
Gender
Geographical location
Lifestyle
Budget vs luxury buyers
Marketing is much more than just selling products — it’s about:
Children, teenagers, adults, elderly
Men’s vs women’s products
Urban vs rural consumers
Health-conscious, eco-friendly,
tech-savvy
Home, leisure, or business use
Explanation
Advertising is targeted, reducing waste.
Products meet the exact needs of
customers.
Tailored products encourage repeat
purchases.
Helps discover untapped or niche
markets.
Children’s products – sold through toy stores or advertised on children’s TV
channels.
Business-related products – promoted in business magazines or online
professional networks.
Examples of Market Segmentation in Action
Advantages of Market Segmentation
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8. Key Takeaway