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Business Studies IGCSEPDF 117
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Aims of Promotion
Types of Promotion
Direct Mail
Advertising
Type
Sponsorship
Below-the-Line
Promotion
Personal Selling
Sales Promotion
Description
Brochures or newsletters sent to
customers.
● Inform customers about new or existing products.
● Persuade customers to buy.
● Create or strengthen brand image.
● Increase overall sales and market share.
Paying to associate a brand with an
event or team.
Sales representatives communicate
directly with customers.
Short-term incentives to boost sales.
Paid communication through media (TV,
radio, newspapers, online, etc.).
Car dealerships.
Example
Coca-Cola TV ads.
Emirates sponsoring
Real Madrid.
Non-paid methods like vouchers, loyalty Loyalty cards (e.g.,
programs, contests.
Starbucks Rewards).
Promotional flyers by
courier or email.
“Buy one get one free”,
free samples.