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Business Studies IGCSEPDF 99
212 pagesrevision 46931
PDF 99
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Type
Description
Market research can be divided into two major types:
1. Primary Research (Field Research)
2. Secondary Research (Desk Research)
Define the purpose of the research.
Choose the most suitable research method.
Decide on the sample size and select the participants.
Collect the data.
Compile and analyze results.
Create a detailed report of findings.
Example
A sample is a smaller group selected from a larger population, used to represent the
whole.
This involves collecting first-hand data directly from customers or potential customers.
It provides original and specific information relevant to the business’s needs.
Examples: Questionnaires, interviews, focus groups, observations, and online surveys.
1. Primary Market Research (Field Research)
Sampling
Steps in Conducting Primary Research