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Business Studies IGCSEPDF 121
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Legal Controls on Marketing
Governments impose various laws and regulations to protect consumers and ensure fair
competition. These laws influence how businesses design, promote, and sell their
products.
Advertising
Regulations
Type of Legal
Control
Consumer
Protection Laws
Purpose
Stop firms from using false or
misleading information in
advertisements.
Prevent businesses from selling
faulty or unsafe products.
Example / Explanation
Example: Volkswagen was
penalized for falsely advertising
their diesel cars as
environmentally friendly.
Example: Cars must pass safety
checks before being sold.