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Business Studies IGCSEPDF 125
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To the
Franchisee
- Operates under an established
brand name with proven success.
- Receives ongoing support and
training.
- Lower risk compared to starting
an independent business.
A well-planned marketing strategy helps a business:
● Position itself strongly in competitive markets.
● Identify and serve customer needs effectively.
● Maintain long-term profitability and brand loyalty.
- Must follow franchisor’s rules
and standards strictly.
- Initial franchise fees and
royalties reduce profits.
- Limited control over pricing
and operations.
- Local advertising expenses are
borne by franchisee.
However, the strategy must remain flexible — adapting to new laws, changing consumer
behavior, and global market conditions. In today’s digital era, combining traditional
marketing with technological tools (like social media, e-commerce, and data analytics) is
key to sustainable success.
Conclusion
Questions: