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Business Studies IGCSEPDF 129
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NSL is a business based in country X. It manufactures food products including bread and breakfast
cereals. NSL uses lean production in its factory. Maintaining quality is important. NSL imports 15%
of its raw materials. Changes in country X’s exchange rate can affect businesses which import raw
materials. NSL's Marketing Manager knows the business should respond to changes in consumer
spending patterns. She is aware that market research can be used to help make business decisions.
(e) Explain two methods of market research a business could use to help make business decisions.
Which is likely to be the best method for a manufacturing business to use? Justify your answer.